The Google search engine, and its partner sites, are used more than 200 million times a day. Their popular pay per click advertising program, Google Adwords, allows you to create your own ads, choose keywords to tell Google where to show your ads and pay only when someone clicks on them. Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers text-based Google AdWords ads that are relevant to what your readers see on your pages — and Google pays you.

Google Adwords FAQ

What is Google Adwords?

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in our growing ad network, including AOL, EarthLink, HowStuffWorks, & Blogger. With more than 200 million searches on Google each day and even more searches and page views on our ad network, your Google AdWords ads reach a vast audience.

When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad’s position on the results page.

There’s no minimum monthly charge — just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

How do I get the most out of my Google Adwords campaigns?

Show your ads more often - Your daily budget determines how often your ad is shown for your keywords.

Improve your ad’s position.- Your ad’s position is determined by two factors: maximum cost-per-click and your ad’s actual clickthrough rate.

Optimize your content and keyword targeting. - Target your audience. Create compelling ads. Link to relevant content.

General, or broad, keywords will generate many impressions with few results. For help refining your keywords, try the Keyword Suggestion Tool.

Content - What should your ad say? - Include keywords in your ad text or title, adopt a clear style, test multiple ads per Ad Group, identify the unique aspects of your product or service, use a strong call-to-action.

Links - landing pages & conversion tracking - Link to relevant and informative web pages, *track conversion by creative.

* Google automatically tracks the clickthrough rate for each of your ads, but you can also use unique tracking URLs for each ad or keyword, to clearly identify how many of your customers clicked through to your site from your Google AdWords ad. This will also tell you which ads and keywords converted the most clicks to sales.

To take advantage of tracking URLs, just place the following parameter at the end of your URL: ?referrer=source.

Example:
If your URL is: www.your-domain.com, your tracking URL could be www.your-domain.com/?referrer=Google

It’s important to test each new tracking URL in your own Web browser to verify that it is functions properly and links to correct page. If you find that a tracking URL is not linking properly, you might want to eliminate the forward slash after the domain:

Example:
Change www.your-domain.com/?referrer=Google to www.your-domain.com?referrer=Google

Once you’ve created your tracking URLs, you can get your traffic data from your Web server logs or from third party tracking software. Your log file has an entry for each click to your site. Just count the entries where “Google” (or another source reference) appears in the referring URL.

What are the Google Adwords Editorial Guidelines?

Underlying all the editorial guidelines are two simple principles that have worked for thousands of advertisers already in the program:

- Clearly and accurately describe your site.
- Emphasize the unique benefits of your product or service.

To view the specifics, go here.

Google Adsense FAQ

What is Google Adsense?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords™ ads on their website’s content pages and earn money. Because the ads are related to what your users are looking for on your site, you’ll finally have a way to both monetize and enhance your content pages.

How does Google target ads to my website?

Simply put, Google provides you with AdSense HTML ad code to place on the web pages on which you want to display AdWords ads. Then, they take care of the rest by leveraging award-winning and proprietary Google search and page-ranking technologies to deliver relevant AdWords ads to those content pages.

Google goes beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, they know what a page is about, and can precisely match Google ads to each page.

What makes Google AdSense different from other ad networks?

- Run ads that will interest your users.
- Leverages the award-winning Google search technology.
- Filter unwanted ads.
- Once you’re accepted, a simple cut and paste javascript code is all you’ll have to apply to start making money.

How do I optimize my Adsense campaigns to get the best results?

Our ability to target ads to your site depends on the content and structure of your site. Here are some basic guidelines for optimizing your site:

Place ads on pages that predominately contain text — only text is used to determine a page’s context.
If you have a robots.txt file, you’ll need to remove it or add the following two lines to your robots.txt to allow our content bot to crawl your site:

User-agent: Mediapartners-Google*
Disallow:

- If your site contains frames, be sure to run the ads in the frame with your page content.
- Place ads on pages that don’t require a login.
- Place ads on content pages that don’t change frequently.